Job Description

We are seeking an exceptional Virtual Asssistant Social Media Manager candidate who combines strategic acumen with hands-on expertise in content development and community building across social media platforms. The Virtual Asssistant Social Media Manager is a passionate marketer who wil drive our brand voice through social media channels. The Virtual Asssistant Social Media Manager brings the perfect combination of creative passion and process management to bear, taking hands-on ownership in designing social media strategies to support marketing objectives. Collaborating closely with practice teams, leadership and community partners, you will craft and execute social media strategies tailored to support each practice's priorities and business objectives, and reflect their aesthetic, vision, and voice. Your superior verbal and written communication skills, along with your project management prowess, will ensure the successful implementation of these strategies. This position reports to the Senior Director of Marketin

Responsibilities/Duties:

Assist in day-to-day social media management on Facebook, Instagram, Twitter, LinkedIn and Pinterest for supported by a detailed calendar and internal processes that involve and inform internal stakeholders

Develop and execute monthly social content calendars for all orthopedic practice brands; Collaborate closely with stakeholders to develop content that supports each practice's priorities and business objectives, and reflects their aesthetic, vision, and voice

Content development includes crafting patient stories/testimonials, informative condition and procedure specific articles, physician and team member spotlights, orthopedic specialty and service social copy, event posts, and more; Manage content creation, video / photoshoots and sourcing to ensure all content exemplifies brand standards

Build/enhance brand stature by partnering with and engaging each practice's local and online communities, community partners, local teams, and schools to share content; Monitor and respond to all comments and messages for each social account in a timely manner to support the service recovery process

Work closely with creative team, often developing content hands-on, to ensure social media leads

Necessary Skills and Attributes:

Self-motivated individual with the ability to thrive in a team-based or independent environment.

Detail-oriented with strong organization skills.

Ability to work in a fast-paced environment.

Limited supervision and the exercise of discretion.

Proficient in social tools (e.g., Sprinklr or native platform tools).

Skilled in editing software (e.g., Adobe Express, CapCut, or Premiere).

Excellent communication and collaboration skills.

Required Experience and Education:

1 - 2 years of professional experience in social media marketing, with hands-on experience in both community management and content creation

Deep understanding of social media culture, tone, and emerging trends.

Experience working in a brand or agency setting is a plus.

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